One of my favorite parts of my bridal era was exploring all the bridal fashion. There’s only so many bridal events, but literally SO many fun bridal fashion brands to explore. I love how the bridal industry has really branched out to include so many different styles – there’s something for the boho bride, the classic bride, or the fashion-forward bride looking to take risks. Wedding activites like bridal showers, bachelorettes, and wedding weekends allow for so many opportunities to customize your looks and go above and beyond with your bridal fashion.
Since the post-covid boom in weddings, we’ve also seen a lot of regular retailers branch into bridal collections or add more white looks to their rotation. This has really opened up the number of options for a bride-to-be. But it can also be overwhelming! I had so much fun shopping for a range of bridal looks, that I decided to put together a list of the best bridal fashion brands for the chic bride. I shopped at many of these brands, and others were on my radar throughout my bridal journey.
I hope this list helps you find the bridal wardrobe of your dreams!
As a reminder, if you shop any of these bridal fashion brands after clicking my links, I’ll make a small commission at no cost to you. I truly appreciate the support of my blog!
Xx, Kelsey
BEST BRIDAL FASHION BRANDS
Affordable brands
Meshki – This Aussie brand just launched a bridal collection, and it’s SO good. Australians do bridal fashion the best, in my opinion. Be warned that returns to Australia are difficult, so I recommend treating like final sale. I bought this coverup for our honeymoon, which I’m obsessed with!
Zara – In true Zara fashion, you have to search to find bridal looks. That being said, filtering by color helped me find some stellar bridal looks for a great price.
DISSH – This Aussie brand does some really great linen pieces. Keep an eye out for their summer collection. You’ll also find a good number of pieces on Poshmark since returns have to go to Australia, so many people resell instead.
Alo Yoga – If you’re looking for high quality white workout gear, Alo has a great selection. It’s not the cheapest, but you also won’t run the risk of your underwear showing through when you bend over.
J. Crew – I found a few great bridal finds by searching for white items on J. Crew. I wore this white dress from here for a bridal dress fitting, and a feather button down for multiple nights throughout my wedding era.
AQUA – I discovered this brand while shopping at Bloomingdales. They have a lot of fun white dresses and coverups, especially during the summer season.
Reformation – Ref always has great event dresses, and their white or ivory dresses are no exception.
Mid-range brands
Revolve – Not necessarily a brand, but Revolve is a great place to look for a variety of bridal outfits at a range of prices. Many of my favorite bridal fashion brands are also on this site.
Anthro Weddings – I love how Anthropologie’s wedding collection houses a bunch of bridal fashion brands. They also carry stock in some stores so you can try things on. I bought my V. Chapman rehearsal dinner dress at the Anthro store in FiDi. Keep an eye out for their sales, because they do great ones!
V. Chapman – I fell head-over-heels for this brand while searching for bridal looks. They have so many fabulous dresses for bridal events and even for bridesmaids. Also available on Revolve where you can get quick delivery and free returns.
Retrofete – Another brand I became obsessed with while bridal shopping. They have the ultimate party dresses. When I was on the hunt for the perfect feather dress for my bach, they came through with this dress.
Rat & Boa – This UK brand has some of the chicest looks. I bought their white suit to wear the night before our wedding weekend, and I wore it again during our honeymoon. It’s so chic.
Staud – This brand launched a super chic bridal collection last year. I’m obsessed with their dresses.
Sau Lee – When I said earlier that Aussies do bridal fashion best, I wasn’t kidding. Thankfully a lot of Sau Lee is available on Revolve. I ended up trying on the silver version of my reception dress from Revolve and then ordering the white directly from the brand when I knew my size.
Same Swimwear – One of my favorite influencers started this brand, and they always have a super chic white swimsuit that’s perfect for brides.
Monday Swimwear – A cult favorite for a reason. They have a range of different sizes and styles.
High-end brands
Cult Gaia – I’ve always been a big Cult Gaia fan, and I really loved some of their white looks that could easily work for brides. I ended up buying a dress at a sample sale in NYC that I wore on our Taormina minimoon.
Kyha Studios – This brand is best known for their wedding dresses, but they’ve really branched into some fabulous bridal looks for the reception or other events.
Clio Peppiat – Another UK brand, so keep that in mind with returns. Their beaded dresses have been super popular with brides, and they have super cute bridal accessories.
Zimmermann – If I had the budget, I would absolutely have worn something from Zimmermann for a wedding event.
Bridal shoe brands
Dolce Vita – This brand always does great sales throughout the year, which is the perfect time to snap up some white shoes. I also love that they’re so comfortable! I wore Dolce Vita shoes for my bachelorette and honeymoon.
ASOS – Believe it or not, my wedding shoes were $40 from ASOS. They were extremely comfortable, and I wasn’t afraid to ruin them in the grass (and rain as it turned out!).
Sam Edelman – I almost went with a pair of sandals from Edelman for the wedding day. Classic, high quality shoes
Jimmy Choo – I personally didn’t want to spend much on my wedding shoes ( I put all the money into my dress). But if killer shoes are important to you, you can’t go wrong with Jimmy Choo
Manolo Blahnik – Another classic wedding shoe if you’re looking to spend $$$ on something fantastic.
Alexandre Birman – The hold that the Clarita sandals had on me while wedding planning…
Accessories
Anthropologie – Filter by white earrings, and you’ll find so many fun pairs, like these. Anthropologie also has really great sales, so keep an eye out for those.
Untamed Petals – This brand really kicked off the obsession with bridal gloves, and I wore a pair at our reception. More brands have picked up on these trends, so you might be able to find pairs elsewhere for a better price.
Amazon – I honestly found so many good accessories on Amazon. I’ve linked all my favorites in my storefront – from the mini veil I wore at my bachelorette to my bridal shower shoes.
